Jesse Smith, M.S.


Jesse Smith is an applied statistician whose work is centered around estimating the impacts of demand side interventions to alter the way homes and businesses use energy. Over the last decade in the energy industry, Jesse has been involved in the evaluation, measurement and verification (EM&V) of a wide variety of demand response, dynamic pricing, and energy efficiency programs implemented by electric and gas utilities across North America. He specializes in statistical analysis of energy usage data, sampling, experimental design, and benefit cost modeling and is comfortable working in Stata, SAS, SQL, and Excel. He received a BS in Psychology from the University of North Carolina at Chapel Hill and a MS degree in Applied Statistics from Kennesaw State University. Prior to founding Demand Side Analytics in 2016, Jesse worked as a managing consultant at Nexant and as a load research analyst for GoodCents Solutions where he performed statistical analyses of the energy and demand savings of a number of direct load control and energy efficiency programs for client utilities.

Josh Bode, M.P.P.


Josh Bode specializes in advanced applications of data analytics using large volumes of hourly and sub-hourly data for evaluation, valuation, planning and forecasting in the energy sector. He has led over 50 studies including some of the first innovations and largest applications of smart meter and SCADA data analytics in topics as varied as:

  • Impact evaluations of time varying pricing, demand response, behavioral programs, and energy efficiency programs;
  • Location specific probabilistic forecasting and planning methods, including locations specific T&D marginal costs;
  • DER valuation and cost-effectiveness;
  • Market potential studies of DER’s including distribution level micro-potential studies, and
  • Value based targeting analytics

As part of these studies he has worked with smart meter data for millions of residential and small and medium businesses and with the full population of large customers from numerous utilities. He also has applied experience with large scale transmission level, substation, and distribution circuit feeder hourly data from multiple utilities, including PG&E, ConEdison, O&R, Central Hudson, NYSEG, RG&E, and National Grid (Rhode Island). Most recently, he has worked on projects designed to align distributed energy resources with grid value and in developing location specific, probabilistic forecasts and T&D marginal costs. He received a BS in Business Economics from Willamette University and a Master’s degree in Public Policy from the University of California, Berkeley.

Alana Lemarchand


Ms. Lemarchand’s work has focused an array of Distributed Energy Resources (DERs) from solar photo-voltaic to electric vehicles to demand response all in the context of Non Wires Alternative assessment and sustainable DER rate and program design. This work has included DER valuation, market and empirical research design and analysis to align DER program and rate design with corporate goals, and strategic Utility of the Future road mapping for utilities seeking to incorporate DERs into distribution planning and corporate strategy. Last year, Alana assisted Central Hudson’s development of a Distributed System Implementation Plan (DSIP) including granular load and DER forecasting. Alana also co-authored a paper in which DER valuation approaches were recently laid out, SEPA Beyond the Meter: Addressing the Locational Valuation Challenge for DERs. More recently she has supported design and planning of a DER technology agnostic prices-to-devices pilot.

Prior to shifting her consulting focus to the utility industry, Ms. Lemarchand was a Senior Consultant at Simon-Kucher & Partners, a pricing strategy consultancy, where she managed project teams focused on developing pricing strategies for a diverse array of companies including consumer internet start-ups, providers of small business services, and enterprise software giants, among others. Ms. Lemarchand holds a B.S. in Environmental Economics and Policy from the University of California, Berkeley, where she graduated as the top student in her class and was selected as the commencement speaker.

Adriana Ciccone, M.S.

Principal Consultant

Ms. Ciccone has extensive expertise with analysis of smart meter data, rate design, potential studies, and impact evaluation for pricing, demand response, and behavioral programs. Some recent examples of her work include:

  • Analysis of revenue neutral cost-based rate design for over 2,000 time varying, demand and demand subscription rates including impacts on customer bills and volatility.
  • Analyzing energy savings for behavioral programs for Seattle City Light
  • Implementing the analysis for the California Statewide Non-residential Critical Peak Pricing and the California Baseline Interruptible Program for multiple years
  • Estimating impacts using smart meter and interval data for utility programs at SDG&E and SCE.
  • Contributing to the pricing analysis and development of adoption propensity scores for 12 million customers (both residential and non-residential) as part of the California Demand Response Potential Study
  • Implementing baseline accuracy studies for the California ISO and Commonwealth Edison. The CAISO baseline accuracy study included testing of accuracy for over 5,000 baseline rules using smart meter and interval data from approximately 500,000 DR program participants for over 10 programs at PG&E, SCE, and SDG&E.

Prior to joining Demand Side Analytics, Adriana Ciccone worked at Nexant and Procter & Gamble.  She attended MIT for college, where she double majored in Operations Research and Materials Science & Engineering.  She also holds a MS degree in Environmental Science and Policy from the University of Chicago. Her graduate studies included program evaluation, computer science, and energy economics and policy.

Stephanie Bieler M.S.

Senior Consultant

Ms. Bieler is a Senior Consultant based in Denver, Colorado. She focuses on demand-side management evaluation projects, as well as strategic market assessments and planning studies. Stephanie has led several demand response market potential studies for investor-owned utilities and evaluated several of the largest DR programs in California. She has also studied and quantified the value of resilience and grid modernization investments by estimating customer interruption costs. Stephanie earned her Master’s degree at Stanford University, where she specialized in resource management, geographic information systems (GIS), and advanced statistical analysis.

Steve Morris, M.S.


Mr. Morris is an applied statistician with wide exposure to evaluation with interval data. Since joining Demand Side Analytics, he has contributed to a variety of energy efficiency and demand response evaluation projects and supported the development of the IPMVP Option C uncertainty guidelines for the Efficiency Valuation Organization. He is versed in three of the most prominent statistical packages – R, SAS, and Stata – and has experience translating code from one language to another. He attended the University of Georgia, where he received the Hollingsworth Award for excellence in undergraduate mathematics and received an MS in statistics. He currently teaches statistics at Kennesaw State University.

Examples of recent projects include:

  • Analysis of NY vehicle registration data (11.9M vehicles) to develop granular forecasts of electric vehicle adoption, including assessing the impact on hourly (8,760) substation load forecasts. As part of this project, he analyzed the rate of vehicle turnover, estimated the historical penetration over time of electrified vehicles, estimated innovation diffusion curves, estimated adoption propensity scores over time, developed 8760 hourly EV load shapes, and assessed the impact of electric vehicle adoption on substation loads.
  • Analysis of peak reduction impacts from smart thermostats. As part of this project, he used 5-minute thermostat run-time data to estimate summer and winter peak load reduction impacts. Helped develop an automated tool that implements the analysis within 24 hours of each event and draft a report that is sent to the client.
  • Audit analysis of seven large scale randomized control trials for  home energy reports behavioral interventions in Pennsylvania, designed to encourage energy conservation of electricity. In total, the randomized control trial includes 1.2 million participants and hundreds of thousands of customers in the control groups.

Alaina Totten, M.S.

Senior Quantitative Analyst

Ms. Totten’s primary areas of interest are applied analysis and impact evaluation. She has extensive experience with several statistical computing languages and has held research teaching positions for Econometrics and Statistical Methods.

Examples of recent projects include:

  • Impact evaluation of smart thermostat electric and gas energy savings. The study relied on an analysis of 200 treatment and control customers using electric smart meter and gas billing data.
  • Estimation of impacts from smart thermostat algorithms designed to produce energy savings. As part of this project she analyzed 5-minute run time data from over 3,000 thermostats. The study relied on an alternating treatment design, where the algorithm was on two out of three days over the course of the year, allowing for estimation of energy use with and without the algorithm.
  • Implemented the analysis of impacts from default dynamic pricing rates for non-residential customers. The analysis included 3 years of hourly data for over 120,000 small business accounts and relied on development of a control group using propensity score matching. The impacts were estimated using a difference-in-differences panel regression.


Mark Noll

Senior Quantitative Analyst

Mr. Noll is experienced with quantitative impact analysis and planning for demand response, energy efficiency, and distributed energy resources (DERs). He has worked on a variety of projects, including market potential studies, transmission and distribution planning with a focus on DERs and avoided costs, cost-benefit analysis, and impact evaluation using hourly smart meter data. Examples of recent projects include:

  • Demand response market potential study for Consumers Energy in support of the company’s 2021 Integrated Resource Plan. Mr. Noll focused on the residential sector and used hourly smart meter data for a sample of 20,000 customers to estimate the costs of peak load savings from residential HVAC programs (smart thermostats and AC switches) as well as for residential dynamic pricing.
  • Granular (substation and feeder-level) historical load analysis, load forecasting, and calculation of avoided costs for multiple New York utilities in support of non-wires alternative needs assessment and DSIP filings.
  • Excel-based tool for estimating the impact of smart thermostats on customers’ average energy usage and cooling bills under various TOU rates for the smart thermostat company, ecobee. Built from scratch, the tool can take in custom TOU rate structures (2-part or 3-part) and different geographic areas to estimate energy and bill savings.
  • Cost-benefit analysis for a demand response pilot for Central Electric Power Cooperative in South Carolina, which involved customer-sited generators for reducing system peak demand during summer and winter.
  • A variety of impact evaluation analyses to estimate energy and demand savings for energy efficiency and demand response interventions for clients in states such as New York, California, and New Mexico.
  • Residential demand response baseline accuracy study for San Diego Gas and Electric for different aggregation methods and sample sizes, to inform future program implementation rules.

Previously, Mr. Noll worked on market price forecasting, asset valuation, wholesale electricity market design issues, and utility integrated resource planning at Charles River Associates. He has extensive experience with Stata, R, and Microsoft Excel, as well the Aurora electricity modeling software. Mark holds a Bachelor of Arts in Economics from Georgetown University.

Andrea Hylant

Senior Quantitative Analyst

Andrea’s primary areas of interest are the integration of distributed energy resources, consumer energy use analysis, and load forecasting. She is experienced with statistical and machine learning computing and visualization languages, including Python, Stata, Excel, Tableau, and Power BI. Examples of recent project work include:

  • Automating the collection of EV vehicle registration data to provide up to date information on EV penetration and adoption for each municipality in NY
  • Developing a specialized bill calculator with AMI data to analyze customer bill impacts with and without solar, battery storage, and DR
  • Developing analytics dashboard for identifying and targeting high-value for DR, battery storage, and solar + battery storage
  • Analyzing water heater five-minute data to assess the ability to utilize water heater for battery storage and shift loads in response to time-of-use and demand rates
  • Performing and accuracy assessment of meter-based energy savings estimates used for energy efficiency pay-for-performance and on-bill financing programs

Andrea holds a BS in Earth & Environmental Science from the University of Michigan. Before joining DSA she worked for Solar United Neighbors and USGS.

Katherine Burley, M.A.

Senior Quantitative Analyst

Ms. Burley’s primary interests include program impact evaluation, energy efficiency policy analysis, load forecasting, and benefit-cost analysis. She is experienced in several statistical language statistical programming languages including Stata, Python, and R. Examples of recent project work include:

  • ecobee eco+ Evaluation (2020) – An nation-wide technology test of utilizing smart thermostat to deliver energy efficiency, demand response, and time-of-use rates. The study was implemented as a randomized encouragement design and included over 250,000 thermostats that collected data in five-minute intervals.  She analyzed ecobee’s eco+ energy efficiency features during Winter 2019-2020 and the TOU rate feature in Summer 2020.
  • Evaluating the daily and peak demand impacts of smart hybrid water heaters in the final phase of the pilot evaluation. The water heaters were randomly assigned to four groups that rotated between baseline, energy-efficiency, and energy efficiency plus storage operating protocols. The analysis was implemented using 5-minute end-use interval data.
  • Estimated demand response propensity score and demand reductions recommendations for over 150,0000 non-residential customers at a utility.
  • Evaluated demand impacts for a distributed generation pilot

Before joining Demand Side Analytics, she worked at an applied economic consulting firm focused on pricing and subscription strategy for print and digital media. She holds a Master’s in Economics from the University of Texas Austin and a Bachelor’s degree in Economics from Louisiana State University.

Savannah Horner M.S.

Quantitative Analyst

Ms. Horner joined Demand Side Analytics in 2021 after completing a Master’s in Economics at Georgia Tech., where she also served as a graduate research assistant in the School of Public Policy. Her research interests lie in using quantitative methods to assess the effectiveness and economics of different policy interventions. She is experienced in several statistical language statistical programming languages including Stata, Python, and R.

Molly Sobel

Research Coordinator

Molly Sobel coordinates customer outreach and recruiting for a variety of research activities including surveys, site inspections, and stakeholder interviews. Ms. Sobel also organizes and maintains registrations with utility supply chain and procurement departments.